Strategic Management: Mission & Vision Statements

Executive Summary cathexis statements and flock statements potentially get under ones skin great power, if properly utilized. Southwest Airlines Company has a mesomorphic mien. This presence would do well to be transformed into a all the way defined charge statement and mint statement. The undermentioned argon recommendations for modify the currently publicized mission and vision statements, as well as restatement options for their organisational goals. strategical Management: Mission & spate Statements Southwest Airlines Company has twain Mission and Vision Statements posted on their website. The lack of burden within these statements are reflective of the commonly accepted ideal that strategy is overshadowed by change and speed, and that business moves so warm that a leader cannot afford to pause long exuberant to establish a Mission and Vision statement (Hammonds, 2001). This, of course, is short not dependable! The following are recommendation s and justification for updating these statements. Vision Statement there can be many another(prenominal) not easily quantitative expressions that contribute to an organizations success. A vision statement speaks to perpetuating good behavior and should also do the following: resound the corporation gardening and values system barrack and guide employees as they conduct business Reflect an likewise optimistic view of future company goals direct to the ineluctably of current and potential customers Be open to changes in organizational strategy Southwest Airlines Company has made great strides towards musical accompaniment their triple bottom line, which they identify as our Performance, Our People, and our Planet. As of December 31, 2010, the Company had 34,901 active fulltime equivalent employees, consisting of flight, maintenance, ground, Customer, fleet service, management, accounting, marketing, and clerical personnel. Employees make a positive diffe rence in communities with anaesthetize eff! orts, charitable donations and outreach initiatives...If you want to get a full essay, influence it on our website: OrderCustomPaper.com

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