Direct Marketing Is The Main Application Marketing Essay

select merchandise Is The main Application Marketing EssayDirect marketing is the main cover aras of information nu neat coalescency and selective information exploit, beca accustom up the moderate marketing industry collection large amounts of data about gross sales, customers shopping history, transportation, consumption and helpings. Especially since the electronic network or e-business activities become much more convenient, the amount of data roll up has a rapid growth. Today, many stores has a website, customers smoke easily procure products online. whatever companies, such as Amazon.com (http//www.amazon.com), only on the line to trade, thither is no physical shopping. Direct marketing data for data digging supports a wealth of resources.Direct data minelaying can support the designer identify the behavior of customers, found customers shopping patterns and trends, reform service quality and achieve better relationship with customers, achieve bet ter customers satisfaction, improve the sales ratio, design a more rational remove marketing strategy, and reduce costs (Decker, 2007)..What is Direct Marketing?In the classical whole kit and boodle in marketing, come out marketing is a form of non-store sales, however, classified in the form of non-store sales also as mail order, TV sales, sound sales, vending machine sales and Internet sales. In the previous suppositional study of direct plowing, direct marketing definition has always been divergent (Bennett, 1998).Industry trade association in Washington DC gives direct marketing the definition a method of distri plainlyion, through personal contacts to sell products and service. Not assume a fixed trading site, mainly at home. This definition is different from other definitions. Direct marketing be define in the methods of distri exactlyion. This definition means that direct marketing model augment to distribution channels incorporated direct marketing into its connotati on to the plan in turn..What is Data Fusion and Data Mining?A draft definition of data compact and data tap in marketing area is extraction of previously unkn possess, comprehensible information from large retentivity of data, and understand it to install important business decision and support their design, including tactical development and strategic marketing plans and measuring their success (Sumathi, 2006).. Why don Data Fusion and Data Mining in Direct Marketing?Data fusion and data mining aims to obtain a suitable understanding of market behavior patterns, to allow the benefits to be the recommended behavioral changes in the analysis obtained (Michael J. A., 2004). This involves understanding the market behavior of previously unknown facts, reply specific questions, including the prediction questions (Sirmakessis, 2005).In deciding whether to use data fusion and data mining, we must develop our policy on how to use the output, clear view. Too many data fusion and da ta mining projects have been conducted on IT sector initiatives. These often lead to many interesting findings, but need a number of operations. Companies with large amount of customers need to provide a reasonable degree of stability of the marketers and their marketing service providers, should be the heads of the people in their wealth of knowledge of customers and their past activities. Data mining tends to confirm their faith, improving the quantity or add more practical(a) returns .For example, specify the size of a long-suspect segment to identify which customers belonging to it. Some deductions are reasonable, such as purchase behavior depends on the socio-economic status, these are the data should be collected in a survey.Data fusion and data mining is more than simple data analysis. It is the understanding of a business environment, such that relevant questions can be answered by the use of the appropriate data analysis tool on the properly selected data. As such, data m ining requires Understanding the industry conditions Appreciation of specific factors which apply to the company Familiarity with a wide range of analytical tools..Case StudyAmwayAmway globose is a multilevel marketing company that produces quality consumer products. Amways direct selling pattern is the best model to considerate each person into to the marketing , anyone can do this agent, Amway has indeed brought great profits and also a considerable number of people also brought profits, not only Amway has the achievements of their own brands, but also provides virtually peoples wealth achievements (Wei, 2010).Amway takes one to one direct marketing strategy one to one marketing is to understand every customer, ready lasting relationships with the customers. By data fusion and data mining method, Amway grade a large number of customers into different categories, each class of customers with similar attributes. The properties of different types of customers are different. Thro ugh data fusion and data mining to understand the different customer preferences, to coordinate the products and function, greatly increase the types of customers business and product satisfaction.It is through the methods of data fusion and data mining that for customer relationship management to Amway Corporation acquired sound business strategy. For intravenous feeding age, the U.S. experienced two serious economic depressions, but Amway never decrease operating efficiency. In the recession period, including IBM and GM companies have massive layoffs, but Amway has never been cut-off employees. The scale of its production and operation has remained stable. It is particularly worth mentioning is that Amway has been retained no lending operation in four years, but conserve sustainable development. Keep the record has not been lending money to the bank. This proves that the advantage of data fusion and data mining in the companys development.DellDells direct sales in the world are using the way of Internet, at that place are several special models weekly promotions, and used to do advertising.Dells use data fusion and data mining method for customer favourableness analysis. In the customer group, customer profitability is quite different. If you do not know the customers profitability, it is difficult to develop effective marketing strategies to obtain the around valuable customers. Data fusion and data mining technology can be used to predict activity in the different market situations change in customer profitability. From the customers transaction history to find some discipline seeking behaviors, and use these patterns to predict the level of profitability of depositors, or find new clients with higher profitability (Max, 2007).Through data fusion and data mining technology to determine their own direct sales model. For 20 years, Dell has revolutionized the industry to customers worldwide, including commercial, institutional and individual customers can assenting to computer products. Caused by the Dell direct model accepted by the industry, information technology becomes more powerful and easy to use, more affordable accepted to provide customers with full use of these powerful, new tools, opportunities to improve their working and living conditions.Tiens rootTiens Group is the largest direct selling company in China, schematic in 1995, stepped into the international market in early 1998.Tiens Group use data fusion and data mining technology for cross-selling. in the midst of enterprises and customers is a continuing business evolving relationship. After the client and the company differentiate up this two-way relationship, you can use many ways to make this tends to improve customer relations. Includes, extending the time of this relationship, increasing maintenance fee of such contact during the relationship, gaining more profit in every contact during the relationship. Cross-selling aims to corroborate the customer s that the company possess and provide new products and services to the customers. Keep cross-selling is to build a win-win principle. The customer is concerned to get more and better services to meet his needs and due to sales growth the enterprise go away also get benefit.With this direct marketing business model, Tenis direct sales have a rapid growth in 3 years adds up to 300 million people. The market has now worked out a development consistent international road in 103 countries and to District handed a branch, and the United States, Germany, Malaysia, Spain, Egypt, a dozen foreign enterprises industry to establish a broad strategic partnership, registered in the country of 30 churl branches and more than 100 To the municipal office, consists of nearly 2,000 stores. Tiens brand products are exported to xcl countries and area, 1,000 million people worldwide stability of consumer groupsConclusionFrom the above cardinal cases, we can clearly understand that direct marketing i s a immaculate way of marketing. Direct marketing companies should choose appropriate way to build. Direct selling enterprises can take a variety of direct marketing, in addition to mail, visits and other traditional marketing methods, and now the most smasher is the network of direct sales. Whether a business operation pattern is success, not only depends on what sales model, but also the method cloak-and-dagger behind the management. Data fusion and data mining is a passing efficient enterprise sales management.Data fusion and data mining in E-commerce market has a broad and in-depth direct application of this look into reflects a growing field of research value. With data fusion and data mining technology to further develop, will certainly bring a wider range of direct marketing prospects and market value.