E-business Essay Example | Topics and Well Written Essays - 4000 words

E-business - Essay ExampleIn order to add to a wide variety of audience and considering the hectic life schedules of the target customer, the firm has introduced an online store named outflank shops. Access to the web scalawag would help a customer to find the crossing as sanitary as the different product specifications including nutritional requirements. The web page also has a store locator that helps customers to locate a particular store. In addition, the web page also has a section that is dedicate to generating feedback from the customers. This helps in gathering a large selective informationbase of customers as well as analysing the demands of the customers. It also helps in garnering intimacy about any gap in the product or service offering. However, the organizations website does non have a section that can help customers place orders directly over the internet. This limits the scope of the website as customers can only view product information. The web page, howeve r, has a section that links it to social networking sites comparable Facebook and Twitter. This has enabled it to get access to millions of internet users in a highly cost effective manner (Singh, Becker & Wiliams, 2009, p.134). The website of Ben and Jerry dissimilar its competitor Baskin and Robbins do not have a section that fragments customers based on their needs. ... Moreover, the web page is designed in a manner so that it attracts and suits the needs of the US based consumers. This is detrimental to the confederations strategy of international business expansion. Consumers may often get confused as they would not find any section dedicated to their personal needs. The web page also does not stand information regarding the detailed pricing of the products of the store. Hence, online consumers would find it difficult to compare the food items of the firm. It is also important to line of credit that pricing constitutes hotshot of the most important factors that influence s the decision making process of the consumer. Hence, non availability of pricing data emerges as one and only(a) of the key constraints of the web page. In order to address these constraints, the firm must contract a radical change of the layout of its website. The opening page emerges as a highly attractive one but should also finish more specific information regarding the product line of the organization. It should also contain a section that would effectively try to segment the customers based on the product requirements. This would enable simplified navigation for the customers who can easily find the product of their choice. This would reduce the confusion among the customers and would also serve to segment the customers on the basis of their needs and wants. The organization should also make efforts to provide more details of the product offering which would compulsorily include pricing details of the products. This would tend to offer a more enlightening outlook to the customers. The section of customer feedback must also be modified to an extent that on one hand it tries to analyse the demands of the customers and on the other hand, it tries to portray any gaps in the product